What is SAP C/4HANA?
SAP C/4Hana is a customer experience suite designed to change Customer Relationship Management (CRM) as we know it today. The current CRM system focuses on sales. However, customer relationships do not end after sales are closed. Customer experience has become a top priority in the council space throughout the world and with a shift in this mindset and strategy, the old CRM system no longer complies.
SAP C/4Hana is "the next generation CRM" because this solution modernizes the old CRM solution. SAP C/4Hana achieved it by encouraging positive customer experience at each stage of customer travel, providing consistent experience in all channels, and also real-time data.
Suite SAP customer experience, C/4hana, including 5 clouds that will include and optimize all your front office operations:
- Marketing Cloud
- Sales Cloud
- Commerce Cloud
- Service Cloud
- Customer Data Cloud
Every Cloud has many sophisticated integrated tools and technology that will help you with daily operations.
With C/4hana, companies will be able to automate tasks that take time, increase their workforce productivity and better understand their customers.
Clouds and Capability.
SAP C/4HANA Marketing Cloud
Cloud marketing C/4hana helps you increase your Work-Force productivity and help you get a better understanding of your customers. Cloud marketing C/4hana offers you a lot of tools to reach both.
Cloud marketing C/4hana gives you the ability to draw data about your customers from any channel and then present this data in a single integrated customer display tool. This data will give you a 360 ° display of your customers and will help you determine the best way to approach them through a personalized targeting. You can then launch an automatic campaign that is pushed through various channels such as email, mobile and social media.
Some of the main features in the SAP marketing cloud are:
- Single unified customer view
- Target group identifications
- Custom omnichannel experiences
- Discovery and visualization tools
- Multichannel campaigns
SAP C/4HANA Sales Cloud
Cloud sales C/4hana will help you identify new prospects, close more offers, increase productivity and automate your sales process. In addition, the C/4hana sales cloud is available for you anywhere, anytime and on any device.
Inside the SAP Sales Cloud, it is possible to find new prospects in the existing accounts and none. The tin assessment tool shows the possibility of tin conversion becoming an opportunity and working with the same ranking and principles as the opportunity assessment tool. With an opportunity assessment tool, you can print sales opportunities to determine the possibility of winning the agreement. Therefore, sales representatives can use this score to prioritize the opportunities they do.
In addition, closing the agreement is much easier with the help of your colleagues because the 'Influencer map' application in C/4hana recommends colleagues who are likely to help you close the agreement. Also, having the ability to sell anytime, anywhere and on any device and easy and fast access to your back office, will help you win a new business.
Other capabilities in the SAP C/4hana sales are:
- Configure-Price-Quote (CPQ)
- Sales performance management (SPM)
- Sales overviews
- Homepage customization.
- Predictive analytics
SAP Commerce Cloud
Commerce Cloud C/4hana helps you control sales, customer service processes, and your communication, in all channels. Therefore, this will help you create the perfect customer experience. Either online or inside the store, your customers can always easily buy, restore or take their products.
The C/4Hana Commerce Cloud also gives your customers a consistent view of your content, and products on all of their devices and suggests recommendations for cross-selling products, promotions, and search optimization.
In addition, C/4hana Commerce Cloud includes the display of the 360 ° service that will help you offer personalized services to your customers. Thus, you will be able to recognize customers in the store and give them the best recommendations based on data that has been collected.
Some Cloud C/4hana Commerce capabilities are:
- Omni-channel storefront
- Experienced management tool
- Order management solution
SAP Service Cloud
The C/4hana Service Cloud will help you provide the services that your customers expect at the same time will help you increase your productivity.
In addition, C/4hana Service Cloud works directly with C/4hana Commerce Cloud to provide a full picture of the history of customer orders. In this way, you will be able to help and give them the products and services they need.
Additionally, C/4hana Service Cloud includes field service management tools that provide customers and your field service technicians with the right instruments. With a field service management tool, your field service technician can quickly fix any problem and provide the right information to your customers. Because of the implementation of smart technology, your service technicians can find problems more easily. Technicians can complete their work without the constant need for an internet connection because of the on-and-off-and-off function of this tool.
SAP Customer Data Cloud
Some companies collect data but do not know how to use this data. Other companies know how to use their data but only collect data from one single source such as social media.
However, with great strength came great responsibility. Collection and use of customer data can only be done with explicit permission from your customers. In addition, many rules and regulations must be considered to prevent big fines and maybe even worse, losing your customer's trust. In addition, the C/4Hana customer data cloud has a default permit management tool that provides transparency regarding data collection to your customers.
Above everything, SAP C/4Hana uses a Customer Data Model based on approval that is fully by GDPR. While companies struggle with privacy regulations regarding the collection and use of personal data, their customers run to their competitors.
Some C/4hana Commerce cloud capabilities are:
- Customized registration
- Social Loggings
- Preference management
- User engagement and loyalty
Conclusion
SAP unites offers and demands with a new CRM system. The C/4hana solution provides a tool and intelligence company to collect and handle their customers' data carefully. At the same time, this increases workforce productivity and offers many tools to improve customer experience.
Instead of every department that has an Excel Cloud data or sheet, SAP C/4hana focused all data in the SAP HANA database.
SAP C/4Hana supports the entire journey of end to end customers. And - using SAP Cloud Platform - will have the ability to personalize, expand, and create every application you need, allowing you to innovate, integrate, and expand all solutions to your customer experience.
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